Insights
Login StrategyUser ExperienceGoogle AuthenticationData PrivacyWeb Development

How to do this: LOGIN

Studio Asset

Hi! In this list of articles, I’d like to share some daily-basis wisdom about very easy, yet underestimated things that modern managers and owners stumble upon

The first ones get stuck finding the right logic; the others are battling with retention, attraction, and the best UX

Today’s idea: sharing the logic of Login for any website or mobile app. For free

Why Google?

It’s an urgently required thing to get user details and let them into your application

What’s the best way? It seems simple, but I guarantee there are cases you’ve never thought of

Nowadays, the easiest method is just to use Google

Pros:

Real people: We know this is a human
Instant Data: We get the Full Name and profile picture immediately
Scalability: With proper scopes, you can get more details later
Implementation: Fast and straightforward

Cons:

Fakes: There may still be fraudsters (though fewer)
Trust: Not everyone trusts Google (depends on your target audience research)

The Verification Checklist: Which method to choose?

Simple login on the client? Just no, thank you
Server-side with secure token exchange? Yes. It’s secure. Use it for CRMs and sensitive apps
Google One Tap (GOT)? Great for social-oriented projects where you need a seamless flow

But be careful: don’t scare conventional users; it can pop up suddenly and create a "hate factor"

Data Collection: "Start Low and Raise Slow"

When you adjust scopes, you must clearly understand what every piece of info serves. Never take more than you need. This is user privacy and security—they rely on you

The Strategy:

1. Get the Full Name and profile picture

2. Only ask for Age, Gender, or Locale if it's strictly necessary for the core flow

3. If they trust you, you can raise the stakes later

The Profile Picture "Culprit"

Let’s pause here. The logic of fetching it is quite a struggle—but only if you’re not sure what to do

Why do you need it? To show the user they are in control and to create familiarity

What to do? Store it

Where? Here is the logic…

JUST COPY THIS: We get the profile picture from sign-up, store it in our own storage, and use it from there. If the user signs in again — check for a new one and update. Else — skip

Database, Privacy, and Tables

Where to store data? How to bind it?

Easy: Be honest in your Privacy Policy. If you track for ads — notify them. If you keep data in a database — encrypt it. Come on, if you process user data, explain how

The "Table" Logic: Don't dump everything into one place. Create tables! Lots of them

User has reviews? → Table
User has metadata? → Table
User has comments? → Table

Create joint tables. Keep initial user data isolated and fetch it only with safe service keys

Advanced Level: Things you might have missed

1. Profile Linking

What: Connecting various sign-in methods (Email/Pass + Google) into one account
How: Maintain one table with user emails to combine accounts and update the last\_login timestamp

2. Tokens

What: A secure code from the provider
Where to store: Decide between a session in Redis or a JWT in the cookie
How: Just write the code properly

3. GDPR and the "Right to Forget"

What: A true human right to be forgotten
The Task: Write a function to anonymize data
How: Store user data "salted" for statistics, but make it impossible to identify the person

That’s it! Now you have the full picture. As you can see, Login touches profile data so deeply they can't be divided

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